Executive Director of Communications

Rockwood School District

The Rockwood School District is seeking an outstanding educator for the position of Executive Director of Communications.

  • Establish, implement, and oversee a multi-channel communications strategy including interviews, news releases, publications with the communications department.
  • Prepare and manage all communications material.
  • Manage media relations and develop contacts with media members, influencers, and community leaders.
  • Lead a team of communication, marketing, web, digital communication, and school community.
  • Provide leadership in the creation of digital, video, audio, and print content.
  • Track engagement across various platforms and make data-driven decisions.
  • Manage presence at district events and conferences.
  • Create budget for communications team and ensure compliance.
  • Serves as district spokesperson during media interviews or inquiries.
  • Creates and distributes regular news releases and tip sheets to national and local media.



  • Bachelor’s Degree in Communications and/or Education with an emphasis in public relations; a Master’s Degree in Communications is preferred.
  • Three to five years’ experience in public relations or educational communications with executive-level responsibilities involving both policy, decision making, and management.
  • A candidate for, or recipient of, Accreditation in Public Relations (APR) as recognized by the Public Relations Society of America or the National School Public Relations Association.
  • Demonstrated ability to maintain a calm demeanor in a wide variety of situations.
  • Excellent interpersonal, verbal, and communication skills.


Competitive salary and benefits

Starting Date:  ASAP

260 Day Contract

Screening to begin: November 12, 2020


All applicants need to complete an administrative online application at: 



External applicants need to attach the following to your online application:  letter of interest stating salary expectations, resume, and copy of your current certification.  


Internal to Rockwood applicants need to attach the following to your online application:  letter of interest and resume.

Email Address: